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Melanie Friedman

Marketing & Communications Operations

Employed Available
An organized, detail-oriented, and conscientious self-starter, able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure. Passionate about achieving a challenging position that allows meaningful contributions to a business' success.

Marketing & Communications Operations Specialist

Samsung NEXT
Since January 2017
  • Lead project management for all campaigns and tasks across teams.
  • Manage joint campaign and tasks calendar reflecting key initiatives, tactics and deadlines.
  • Organize priorities to ensure all team members are aware of responsibilities, deadlines and status of projects.
  • Management of the MarComms budget, liaising with team leadership, Finance and Business Operations.
  • Manage an executive-level dashboard for the functional team and MarComm leadership, ensuring the team has a current view of the team's business, program growth and issues.
  • Provide an interface to technical functions supporting the ongoing development of business-critical technologies and apps.
  • Manage vendor relationships, draft/negotiate contracts and onboarding.

Brand Engagement Specialist

January 2016 to January 2017
  • Lead the development of social media programs that generate measurable results of client's products and initiatives.
  • Create brand visibility metrics to trace the impact of social media programs.
  • Utilization of measurement tools to ensure progress is tracked and reported properly.
  • Ensure highest quality of strategic and tactical brand engagement plans, including the alignment of messaging and positioning for products and initiatives.
  • Participate in cross-functional teams within organization to develop smart, measurable and tactical plans.
  • Bring forward solid and well-established relationships with commercial influencers, including social media personalities and influential, relevant groups - all to advance opportunities for non-paid media impact.
  • Develop content calendar and manage content initiatives including lead generation program for agency events.

Marketing Coordinator

  • Plan, execute, monitor and optimize paid social media strategies to achieve client objectives via Facebook Ads Manager and Power Editor.
  • Define key performance indicators and recommend and implement measurement, analytics and reporting methods to gauge success of campaigns and on going client activity.
  • Use social listening and analytics tools (e.g. Socialbakers, Simply Measured, HootSuite) and platform level analytics to understand current conversations and how they create new social opportunities.

Social Media Marketing Specialist/ Brand Engagement Manager

Casual Fridays, Inc.
August 2012 to 2015
  • Managed day-to-day strategy and execution for social media channels such as Facebook, Twitter, Instagram, Pinterest, TripAdvisor, and YouTube.
  • Monitored and participated in online conversations to build brand visibility, customer satisfaction and marketing/eCommerce support.
  • Measured the impact of social media programs and analyzed, reviewed, and reported on effectiveness of campaigns.
  • Planned and executed social media advertising campaigns.
  • Created, curated, and managed all published content (images, video and written).
  • Listened and responded to users in a “Social” way while cultivating leads and sales.
  • Managed 70+ social media accounts and tailored content strategies specific for each client. Successfully executed 30+ Facebook campaigns resulting in an increased fan base and fan engagement.
  • Managed clients in the following industries: Auto Dealers, Bars & Restaurants, Non-Profits, Hotels & Tourism, Universities & Schools

Marketing Associate

July 2011 to 2012
  • Created, implemented and coordinated online marketing programs and projects involving social media, search engines and guerrilla marketing.
  • Managed campaigns on Google, Yahoo, Bing, LinkedIn, Twitter, Facebook and YouTube.

Bachelor of Business Administration in Marketing

University of San Diego

September 2008 to May 2011


University of Redlands

2007 to 2008
  • Brand Engagement
  • Customer Service
  • Digital Marketing
  • Lead Generation
  • Management
  • Marketing Communications
  • Marketing Strategy
  • New Media
  • Online Advertising
  • Online Marketing
  • Project Management
  • Public Relations
  • SEO
  • Social Media
  • Social Media Marketing
  • Team Building
  • Time Management
  • Vendor Management
  • Web Marketing
  • WordPress