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Melanie Friedman

Marketing & Communications Operations

Employed Available
An organized, detail-oriented, and conscientious self-starter, able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure. Passionate about achieving a challenging position that allows meaningful contributions to a business' success.

Marketing & Communications Operations Specialist

Samsung NEXT
Since January 2017
  • Lead project management for all campaigns and tasks across teams.
  • Manage joint campaign and tasks calendar reflecting key initiatives, tactics and deadlines.
  • Organize priorities to ensure all team members are aware of responsibilities, deadlines and status of projects.
  • Management of the MarComms budget, liaising with team leadership, Finance and Business Operations.
  • Manage an executive-level dashboard for the functional team and MarComm leadership, ensuring the team has a current view of the team's business, program growth and issues.
  • Provide an interface to technical functions supporting the ongoing development of business-critical technologies and apps.
  • Manage vendor relationships, draft/negotiate contracts and onboarding.

Brand Engagement Specialist

January 2016 to January 2017
  • Lead the development of social media programs that generate measurable results of client's products and initiatives.
  • Create brand visibility metrics to trace the impact of social media programs.
  • Utilization of measurement tools to ensure progress is tracked and reported properly.
  • Ensure highest quality of strategic and tactical brand engagement plans, including the alignment of messaging and positioning for products and initiatives.
  • Participate in cross-functional teams within organization to develop smart, measurable and tactical plans.
  • Bring forward solid and well-established relationships with commercial influencers, including social media personalities and influential, relevant groups - all to advance opportunities for non-paid media impact.
  • Develop content calendar and manage content initiatives including lead generation program for agency events.

Marketing Coordinator

  • Plan, execute, monitor and optimize paid social media strategies to achieve client objectives via Facebook Ads Manager and Power Editor.
  • Define key performance indicators and recommend and implement measurement, analytics and reporting methods to gauge success of campaigns and on going client activity.
  • Use social listening and analytics tools (e.g. Socialbakers, Simply Measured, HootSuite) and platform level analytics to understand current conversations and how they create new social opportunities.

Social Media Marketing Specialist/ Brand Engagement Manager

Casual Fridays, Inc.
August 2012 to 2015
  • Managed day-to-day strategy and execution for social media channels such as Facebook, Twitter, Instagram, Pinterest, TripAdvisor, and YouTube.
  • Monitored and participated in online conversations to build brand visibility, customer satisfaction and marketing/eCommerce support.
  • Measured the impact of social media programs and analyzed, reviewed, and reported on effectiveness of campaigns.
  • Planned and executed social media advertising campaigns.
  • Created, curated, and managed all published content (images, video and written).
  • Listened and responded to users in a “Social” way while cultivating leads and sales.
  • Managed 70+ social media accounts and tailored content strategies specific for each client. Successfully executed 30+ Facebook campaigns resulting in an increased fan base and fan engagement.
  • Managed clients in the following industries: Auto Dealers, Bars & Restaurants, Non-Profits, Hotels & Tourism, Universities & Schools

Marketing Associate

July 2011 to 2012
  • Created, implemented and coordinated online marketing programs and projects involving social media, search engines and guerrilla marketing.
  • Managed campaigns on Google, Yahoo, Bing, LinkedIn, Twitter, Facebook and YouTube.