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Professional Status


About Me

An organized, detail-oriented, and conscientious self-starter, able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure. Passionate about achieving a challenging position that allows meaningful contributions to a business' success.

Melanie Friedman


Brand Engagement Specialist

Since 2016
Responsibilities completed
  • Lead the development of social media programs that generate measurable results of client's products and initiatives.
  • Create brand visibility metrics to trace the impact of social media programs.
  • Utilization of measurement tools to ensure progress is tracked and reported properly.
  • Ensure highest quality of strategic and tactical brand engagement plans, including the alignment of messaging and positioning for products and initiatives.
  • Participate in cross-functional teams within organization to develop smart, measurable and tactical plans.
  • Bring forward solid and well-established relationships with commercial influencers, including social media personalities and influential, relevant groups - all to advance opportunities for non-paid media impact.
  • Develop content calendar and manage content initiatives including lead generation program for agency events.
  • Draft press releases, media alerts and pitches.

Marketing Coordinator

Responsibilities completed
  • Plan, execute, monitor and optimize paid social media strategies to achieve client objectives via Facebook Ads Manager and Power Editor.
  • Define key performance indicators and recommend and implement measurement, analytics and reporting methods to gauge success of campaigns and on going client activity.
  • Use social listening and analytics tools (e.g. Socialbakers, Simply Measured, HootSuite) and platform level analytics to understand current conversations and how they create new social opportunities.

Social Media Marketing Specialist/ Brand Engagement Manager

Casual Fridays, Inc.
August 2012 to 2015
Responsibilities completed
  • Managed day-to-day strategy and execution for social media channels such as Facebook, Twitter, Instagram, Pinterest, TripAdvisor, and YouTube.
  • Monitored and participated in online conversations to build brand visibility, customer satisfaction and marketing/eCommerce support.
  • Measured the impact of social media programs and analyzed, reviewed, and reported on effectiveness of campaigns.
  • Planned and executed social media advertising campaigns.
  • Created, curated, and managed all published content (images, video and written).
  • Listened and responded to users in a “Social” way while cultivating leads and sales.
  • Managed 70+ social media accounts and tailored content strategies specific for each client. Successfully executed 30+ Facebook campaigns resulting in an increased fan base and fan engagement.
  • Managed clients in the following industries: Auto Dealers, Bars & Restaurants, Non-Profits, Hotels & Tourism, Universities & Schools
Detailed Description
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Conduct online advocacy and open stream for cross-promotions.
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Company Description

Casual Fridays is a boutique interactive media agency that simplifies internet marketing strategies for businesses. We help businesses with their entire online presence on both consulting and full service levels. We create interactive, modern, eye-catching designs across top social networking sites, blogs and websites that feature rich and enhanced functionality. We even assist you in managing these platforms which best suits your needs and target audience. We are passionate about helping businesses leverage digital marketing, social media, and inbound marketing techniques to generate more leads and customers.

Company website

Marketing Associate

July 2011 to 2012
Responsibilities completed
  • Created, implemented and coordinated online marketing programs and projects involving social media, search engines and guerrilla marketing.
  • Managed campaigns on Google, Yahoo, Bing, LinkedIn, Twitter, Facebook and YouTube.