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Melanie Friedman

Marketing & Communications Operations

Employed Available
An organized, detail-oriented, and conscientious self-starter, able to strategize and prioritize effectively to accomplish multiple tasks and stay calm under pressure. Passionate about achieving a challenging position that allows meaningful contributions to a business' success.

Brand Engagement Specialist

Sensis
January 2016 to January 2017
  • Lead the development of social media programs that generate measurable results of client's products and initiatives.
  • Create brand visibility metrics to trace the impact of social media programs.
  • Utilization of measurement tools to ensure progress is tracked and reported properly.
  • Ensure highest quality of strategic and tactical brand engagement plans, including the alignment of messaging and positioning for products and initiatives.
  • Participate in cross-functional teams within organization to develop smart, measurable and tactical plans.
  • Bring forward solid and well-established relationships with commercial influencers, including social media personalities and influential, relevant groups - all to advance opportunities for non-paid media impact.
  • Develop content calendar and manage content initiatives including lead generation program for agency events.